Kids & Toys Expo Saudi Arabia

Co-located with

16 - 18 September 2025
Riyadh Front Exhibition
& Conference Center

Your strategic access to the leading market for kids and toys in the Middle East

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5,000+
Attendees

200+
Exhibitors

150+
Brands

3
days

Unlock Big Opportunities in Saudi’s Toys and Kids Market - Fuel Innovation and Drive Business Growth

With Saudi Arabia's kids and toys industry projected to grow by 12% over the next five years, the Kingdom is the largest and most lucrative market in the Middle East. Kids and Toys Expo is your entry to this booming sector, connecting you with key decision-makers, leaders, and top distributors. Whether you're looking to form lasting partnerships or boost your brand’s visibility, Kids & Toys Expo is the platform to secure your place at the forefront of the industry.

Join us and shape the future of the next generation—right here, where business happens.

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Exhibitor Overview

What is Kids & Toys Expo?

Kids and Toys Expo is more than just an exhibition—it’s the gateway to the thriving world of kids toys & games, kids mobility, and education and learning in the Middle East. This exclusive trade-only event, connects you with industry leaders, innovators, and key decision-makers who are shaping the future of this dynamic sector.

As part of the largest market in the region, Kids & Toys Expo Expo is designed to empower businesses, foster strategic partnerships, and accelerate growth. Here, you don’t just showcase your products; you become part of the driving force behind the evolution of Saudi Arabia’s kids and toys industry.

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Why Saudi Arabia?

The kids and toys industry in Saudi Arabia is rapidly expanding, projected to reach USD 1.4 billion by 2030, with a 13.21% CAGR from 2023 to 2030. The large child population (30.3% aged 0-14) and increasing dual-income households are driving demand for toys that promote both fun and developmental benefits.

Saudi Arabia’s toy market, currently reliant on over 99% imports, presents significant opportunities for local production and distribution. Outdoor and sports toys are particularly popular, driven by a growing focus on children's health. The baby and child market is projected to grow 3.25% annually from 2024 to 2029. Rising parental awareness and the growth of e-commerce are further fueling market expansion.

For companies eyeing growth, Saudi Arabia’s kids and toys market represents a prime opportunity. With strong economic growth, rising disposable incomes, and a growing focus on early childhood development, this dynamic sector is ripe for investment. Now is the time to capitalize on this rapidly evolving market.

$1.8bn

increase in Kid’s e-commerce market size with a CAGR of 4.68% during 2021 – 2025

9mn

population lying in the age range of 0-14

99%

of toys in KSA are imported from international markets

Segment outlook

Children’s apparel:

$4.4bn

market size by 2029

Child care products:

$4.2bn

market size by 2029

Carrying & tools:

$700mn

projected revenue in 2025

Toys & educational products:

$1.1bn

market size by 2030

Children furniture:

$303mn

market size by 2029

Kids and Toys ecommerce:

$500mn

market size by 2028

Why choose Kids & Toys Expo?

Backed by dmg events, with over 35 years of expertise and a portfolio of 115+ successful exhibitions globally, Kids & Toys Expo offers participants a strategic advantage. Our proven track record in delivering high-quality events ensures access to the right audience, including key government bodies and influential decision-makers in Saudi Arabia.

By participating, you tap into a booming market, gain unmatched industry insights, and position your brand years ahead of the competition. With dmg events' history of successful shows in the Kingdom, Kids & Toys Expo is your gateway to lasting partnerships and future growth in the region.

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Why you should exhibit?

Direct Approach:

Interact with key decisions makers and stakeholders to facilitate business that converts into revenue.

Network:

Meet with who’s who of the industry to forge new partnerships and strengthen existing relationships.

Knowledge exchange:

International brands can connect with local partners who have a deep understanding of the local market, culture, and consumer behavior.

Emerging Trends:

A platform to introduce new trends in educational toys, digital games, and interactive learning spaces.

Strategic Timing:

Scheduled for September, the most important sourcing month of the industry, after the back-to-school season.

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Uniting the Entire Kids Products & Toys Ecosystem

We’re bringing together every facet of the kids and toys industry, creating an unparalleled platform for innovation, networking, and growth. From raw materials to the end consumer, here’s who will be part of this event:

Kids Product Categories:

Mobility and Travel

Kids Fashion and Textile

Mom care & Maternity

Education and Learning

Safety and Hygiene

Licensed Products

Home and Furnishing and decoration

Playground Equipment

Toys Product Categories:

Dolls & soft toys

Electronic toys

Games, Books, and Learning

Sports, Leisure, and Outdoor

Technical toys and Educational toys

General and Licensed toys

Key Stakeholders:

Manufacturers

Retailers & Resellers

Distributors & Wholesalers

Traders, Importers & Exporters

Government Agencies

Specialised Procurement Agencies

Pharmacy and healthcare

Supermarkets & Hypermarkets

E-Commerce

Nurseries and Schools

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dmg events has been shaping Saudi Arabia’s event landscape since 2011, with offices in Riyadh and Jeddah. As organizers of some of the largest events in the Kingdom and the world - including Big 5 Construct Saudi, ADIPEC, Big 5 Global, INDEX Exhibition and the Saudi Food Show - we bring unmatched market knowledge, expertise and global influence.

Supported by offices in Riyadh and Jeddah, we connect global interest with local demand, facilitating business connections, driving innovation and bringing together world-class speakers and solution-driven workshops to address the Kingdom’s most important topics. Committed to Saudi Arabia’s future, we work closely with public and private stakeholders to create impactful events that support national growth and transformation. Find out more at www.dmgevents.com/saudi.