The Creative Circle

Building the future of the kids and toys industry in Saudi Arabia

16-18 September 2025

4:00 PM - 10:00 PM

Riyadh Front Exhibition & Conference Center

Writing the next chapter of the kids and toys industry in Saudi Arabia

Writing the next chapter of the kids and toys industry in Saudi Arabia

The Creative Circle is the definitive platform for kids and toys professionals looking to understand and capitalise on the rapidly advancing kids and toys market in the Kingdom.

Designed with purpose, the 2-day programme dives into the commercial forces shaping the industry, from shifting consumer behaviours and sustainable sourcing to digital disruption and evolving retail models.

Through strategic discussions and expert-led panels, the conference equips retailers, distributors, and suppliers with the knowledge, tools, and connections to grow in Saudi Arabia’s dynamic kids and toys market.

It’s not just a conference, it’s where business begins.

Key benefits of attending

Key benefits of attending

Gain insider knowledge on buyer expectations, purchasing behaviour, and emerging trends to ensure your product lineup hits the mark in Saudi Arabia’s thriving kids & toys market.
Learn how innovation and eco-conscious practices are reshaping product design, sourcing, and customer expectations.
Discover how global franchises and local favourites are shaping demand, and learn how to leverage licensing to boost brand recognition, sales, and long-term customer loyalty.
Learn how omni-channel and digital-first models are transforming sales and distribution.

VIEW THE AGENDA