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27 - 29 September 2026

4:00 PM - 10:00 PM

RICEC

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WHY SAUDI ARABIA

Discover Riyadh

Saudi Arabia’s toy market, currently reliant on over 99% imports, presents significant opportunities for local production and distribution. Outdoor and sports toys are particularly popular, driven by a growing focus on children’s health. The baby and child market is projected to grow 3.25% annually from 2024 to 2029. Rising parental awareness and the growth of e-commerce are further fueling market expansion.

For companies eyeing growth, Saudi Arabia’s kids and toys market represents a prime opportunity. With strong economic growth, rising disposable incomes, and a growing focus on early childhood development, this dynamic sector is ripe for investment. Now is the time to capitalize on this rapidly evolving market.

Register your interest

$1.8bn

increase in Kid’s e-commerce market size with a CAGR of 4.68% during 2021 – 2025

9mn

population lying in the age range of 0-14

99%

of toys in KSA are imported from international markets

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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.